Scott Galloway’s The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google offers an incisive analysis of how these four tech giants have infiltrated our lives and achieved unparalleled dominance. Galloway deconstructs their strategies, revealing how they tap into fundamental human desires and manipulate emotional needs to maintain their power. With a blend of sharp wit and deep insight, this book challenges readers to understand the mechanisms behind these companies’ success and consider the implications for business and society.